OUR STORY
THE BRAND
Guilty Label started out as a class project. Our team wanted to create an aesthetically pleasing brand of hoodies that would be unique, attractive, and most importantly, comfortable.
The brand is called Guilty Label to represent the persona of a young adult. All young adults are unique, yet stand together. They are wild and free, yet still charismatic. This brand was not made to represent us, it was made to represent you.
THE DESIGNERS
The founder of the company is Ethan Hatcher (pictured on the left). Ethan started Guilty Label for a class project in digital business, and decided to go ahead and start a business with the resources provided through the class.
Erica Else (pictured on the right) is the head designer. Majoring in fashion marketing, she was the perfect candidate for a lead position at Guilty Label. Erica is working around the clock on school work, but still manages to come up with great designs and fashion material.